COOFounderStrategic AdvisorGuest LecturerAI & Blockchain AmbassadorEU Sustainability Reporting

Business Builder.
Organisational Designer.
COO. Strategic Operator.

I help ambitious organisations grow, scale and adapt by combining data, strategy, technology and operational design.

AI, blockchain, SaaS, sustainability reporting and international scale-up experience across EMEA and APAC.

Work with ElsExplore Experience
Portrait of Els Meyvaert
01 //

What I do

01

Scale & Operating Models

Designing structures, teams, governance and processes that help organisations scale with intention.

02

Go-to-Market & Growth Strategy

Building pragmatic commercial strategies, value propositions and partner ecosystems for B2B, SaaS and technology-led businesses.

03

Emerging Technology Translation

Turning AI, blockchain, Web3 and data opportunities into understandable, valuable and executable business models.

04

Sustainability & Compliance Strategy

Helping organisations navigate CSRD, Digital Product Passport, ESG data models and sustainability-driven transformation.

02 //

Current roles

Spotable

Active

Chief Operating Officer

COO of a construction-tech SaaS company enabling roofing and façade contractors to streamline measurement, quoting and project preparation through AI, 3D technology and automation.

Harder Better Faster Stronger

Active

Founder

Advising entrepreneurs, scale-ups and enterprises on data-driven strategies, new business and operating models, digital solutions and emerging technology adoption.

The COO’s Design Table

Active

Founder

A conversation space for current and future COOs designing organisations for scale, operational excellence and long-term resilience.

Guest Lecturer

Active

Vlerick · Solvay · EhB · UCLL

Lecturing at Vlerick Business School, Solvay Business School, Erasmushogeschool Brussels and UCLL on data, emerging technologies and sustainability regulations.

03 //

Selected impact

  • International Scale-up

    Scaled SettleMint from early-stage startup to international scale-up with offices in Dubai, Singapore, Delhi and Tokyo.

  • Cross-functional Leadership

    Led marketing, communications, partner onboarding, investor support and international expansion at SettleMint.

  • Operational Leadership

    Led engineering, customer success and internal operations organisations at Robovision.

  • Client Impact

    Built and launched go-to-market and operating models for clients including Fujitsu, PwC, Climapulse, Krane Labs, Vlerick Business School, Robovision and Spotable.

  • Recognition

    Selected as one of 10 International Women in Tech by US Market Access Center and SAP.

  • Recognition

    Nominated for Inspiring 50 Women in Belgian Tech.

04 //

Experience timeline

05 //

Topics I speak & write about

  • Organisational design
  • COO leadership
  • Operating models
  • Strategic execution
  • B2B SaaS
  • AI for business
  • Blockchain and Web3
  • Sustainability reporting
  • CSRD
  • Digital Product Passport
  • Data architecture
  • Go-to-market strategy
  • International expansion
  • Partner ecosystems
  • Scale-up leadership
06 //

Watch & listen

SettleMint Blockchain Academy talks tech at TechXLR8 2017

Conference talk on enterprise blockchain adoption and the SettleMint Blockchain Academy.

Open on YouTube →

EY Startup Sofa: SettleMint

Conversation on scaling SettleMint and building enterprise blockchain ventures.

Open on YouTube →

Ondernemen als koppel: Roderik en Els (SettleMint)

On building and growing a company together as co-founders and life partners.

Open on Podcast →

Failing Forward — Els Meyvaert

On resilience, learning loops and turning setbacks into operating advantage.

Open on Vimeo →
07 //

About Els

I am a Belgian business builder, organisational designer and operator with almost two decades of experience helping organisations grow, scale and reinvent themselves. My work sits at the intersection of strategy, technology, data, people and execution.

I have worked across financial services, public organisations, communication agencies, startups, scale-ups, SaaS companies, emerging technology ventures and global advisory environments. I am drawn to complexity: moments when organisations need to rethink how they create value, structure teams, design operating models and translate technology into practical outcomes.

My approach is ambitious in strategy and pragmatic in execution.

Operating principles

01.Visionary thinking, grounded execution.

02.Technology as a business design material.

03.Organisations should scale without losing their humanity.

08 // Contact

Let’s design what
comes next.

For advisory work, operating model design, go-to-market strategy, speaking, guest lectures or collaborations, get in touch.

Email ElsLinkedInVisit The COO’s Design Table
els@hbfs.tech